Other than donations, what can businesses and individuals do to demonstrate sustainable efforts in conserving endangered ecosystems? When it comes to selecting high-quality sustainable strategies, businesses can distinguish themselves by utilizing NFT (Non-Fungible Tokens), which can revolutionize the entire concept of sustainability.
Rainforest conservation should matter to everyone. Tropical rainforests such as the Amazon rainforest are home to millions of species, sequestering millions of tons of carbon. Although donations are a solution, rainforest tokens take it a notch further by addressing the pain points of different classes of interested parties looking to play a part in rainforest conservation.
Individuals and organizations that are interested in contributing to the conservation of rainforests do so in order to reduce their carbon footprint and protect the environment, wildlife, and ecosystems. More often than not, there’s an air of doubt and uncertainty that shrouds rainforest donation practices. Questions may arise in the mind of the donor regarding protection and forest management practices being employed by the charities, among other concerns. Let’s highlight three different classes of interested parties looking to save rainforests, the common concerns they share, and how the rainforest token handles these limitations.
Pain points associated with local landowners.
Local landowners who live close to the endangered rainforest have expressed their desire to save the rainforest. Statistics show that deforestation rates are 17 times lower in locally owned territories than in unprotected areas of the Amazon. However, local landowners are facing multifaceted causes of deforestation, such as illegal mining and tree logging, air and oil pollution, illegal land encroachment, and numerous other unsustainable environmental actions. One of the key limiting factors they face in combating these environmental vices is the lack of financial resources and an effective capability to own and protect these lands.
In certain areas, for instance, these companies have established their own territories and are now filing lawsuits to reverse the territory’s homologation, effectively taking this land from local landowners so that they can exploit it. Even with the presence of fines, these organizations can simply pay and proceed to exploit these lands. Local landowners who are intent on protecting these rainforest territories do not have the resources to fight back and protect these forest areas.
Pain points associated with businesses and multinational organizations.
Over the last couple of years, there has been an increasing demand for large corporations to become environmentally sustainable and ESG compliant. The organization’s environmental friendliness has become a basis on which most investors make their decisions, and as such, the need for transparent green solutions with quantifiable impact has become even more necessary than ever before. Simply donating to rainforest charities may not be enough, largely because it is difficult to transparently quantify the impact of their donations. Speculating on the positive impact of donations does not encourage investors, who would prefer measured and data-driven insights before making these decisions.
It is imperative that organizations take a data-driven approach to environmental sustainability. Certain firms may not be able to entirely eliminate their carbon footprint, and certain industries have products that unfortunately must produce some measure of carbon emissions. A typical example is the petroleum industry, amongst others. However, it is possible to significantly offset these carbon emissions. That can only be possible if the adopted green solutions are transparent, verifiable, and quantifiable. If green solutions must be adopted, they have to meet all 3 criteria. Most conventional green solutions, such as simply donating to an environment-focused charity, fall short of some of these criteria.
Pain points for individuals.
A significant problem with individual sustainability has always been access to these green solutions and the limited options. We find that more often than not, green solutions that are accessible either lack transparency, or simply do not provide a quantifiable impact. It leaves a lot of uncertainty and makes environmental efforts seem intangible. This is a huge factor as it influences people’s willingness to explore carbon offset options.
Micro-sustainability is a proven way to mitigate climate change. It focuses on individual aspects of environmental sustainability and takes responsibility for one’s carbon footprint. However, changing a person’s lifestyle can only do so much. Fighting climate change needs all of us to contribute beyond that. The absence of straightforward, data-driven green solutions makes it considerably harder to do so.
Rainforest Tokens are a sustainable solution for all.
The Rainforest Token is a sustainable alternative that significantly innovates around the limitations that exist with current green solutions. Rainforest Tokens represent land parcels that are purchased by FUND THE PLANET and conserved in conjunction with the local community. As previously stated, the local people have a considerably lower deforestation rate. As such, FUND THE PLANET is working directly with local landowners on rainforest conservation. With a transparent financial structure in place, the lands are purchased and kept under the watchful eye of the local community. They now have the resources and capability to legally and securely protect this valuable rainforest land. FUND THE PLANET is working on developing the entire financial compensation contingency for local guards in Sarayacu, Peru, to protect the rainforest through Rainforest Token purchases to ensure the continued conservation of these rainforest lands.
Rainforest Tokens are a data-driven green solution. Each token carries important information about CO2 sequestration, fresh water, and more. Rainforest tokens can be verified using the Rainforest Explorer, which shows the rainforest being protected in real-time. Individuals and organizations can also verify that these protected rainforest lands are secure by using a 3rd party website. Here’s a guide on how to verify using the Global Forest Watch, which updates live forest data from all over the world.
The intangibility of environmental alternatives has been a real constraint. It has become increasingly hard to convince the next person about your positive impact. While people may donate to these causes, we understand that, from a micro-sustainability point of view, it depends not just on one person but on how individuals as a group interact with the environment. Rainforest Tokens introduce a new level of tangible environmental sustainability using rainforest explorers and NFTs, which are a fast-rising social symbol. Each rainforest token (NFT) can be displayed as proof of positive impact to influence others to adopt sustainable solutions.
Bottom Line
The purpose of donations and voluntary carbon credits is to incentivize and motivate all the people in society to protect and save nature. Rainforest Token presents a different system and concept that provides a higher level of transparency, impact accountability, and wider accessibility. The Rainforest Token is designed with the intent to encourage people to take actions that will benefit the environment while fostering a sense of personal involvement—a proof of positive impact that is tangible and open for all to see. Rainforest Tokens using blockchain technology have the potential to redefine individual and corporate sustainability.
