Case Study Bookerfly Club

🌿 Bookerfly – How a coaching program contributes to rainforest protection

About the customer:
Bookerfly is a popular coaching and community platform for authors in Germany. Its goal is to support people in their writing and help them get published – in a supportive, values-based community.

The challenge:
Bookerfly wanted to do more than just teach writing—they wanted to make a statement. As an environmentally conscious company, they were looking for a way to authentically integrate sustainability into their offerings and emotionally engage customers and team members.

The solution:
Bookerfly found the perfect approach with Fund The Planet's rainforest conservation areas: For every premium coaching session, they offer a 50 m² protected rainforest plot in the Amazon – completely transparent and traceable via QR code. All employees and selected partners also received their own rainforest plot – as a symbol of their commitment.

The effect:
The gift plots became a conversation starter, an emotional bridge between the brand and the customer—and a true differentiator. Bookerfly not only strengthened its position as a sustainable brand, but also turned every coaching booking into a contribution to rainforest conservation.

Conclusion:
With its own nature reserves for the recipients, Bookerfly links impact with identification – and shows how sustainability can be measurable, emotional, and brand-strengthening at the same time.

Visit the Bookerfly Rainforest